Building SAKURA Brand
Since the incorporation of Sakura Stationery, we have been building on our earliest brand, "SAKURA". To protect our brand and intellectual property, we obtained trademark registrations for our "SAKURA" mark in China in May 1994 and May 1995, respectively.
Since then, we have focused on building our "SAKURA" brand for plastic stationery products. In 2004, our "SAKURA" brand was accorded a Fujian Province Famous Trademark by the Fujian Province Famous Trademark Determination Committee. This award gives recognition to the strength of our "SAKURA" brand which we have been steadily building over the years. The quality of our "SAKURA" brand was further affirmed when the Fujian Provincial People's Government awarded Sakura Stationery the Fujian Province Branded Products in 2006. In 2007, our "SAKURA" brand was awarded Fujian Province Famous Trademark by the Fujian Province Administration for Industry & Commerce.
Aside from "SAKURA", we have other in-house brands such as "NACHI" and "FOLDERSYS". In 2004 and 2006, we obtained trademark registration for our "NACHI" and "FOLDERSYS" marks, respectively. In 2008, as part of our continuous effort to promote our brands, we increased our advertisement expenditure and entered into an agreement for 78 billboard advertisements throughout China. In 2009, we entered into agreements for advertisement of our brands in major airports in China such as Hangzhou, Chongqing and Kunming for two (2) months from July 2009 to August 2009.
We have also undertaken R&D activities to develop innovative patented products. We have our own R&D department to develop innovative patented products and improve on existing products as we envisage that patented products will allow us to enjoy higher profit margins.